TikTok is introducing a updated setting that enables them to lessen the volume of AI-made videos appearing in their feeds. This initiative comes as the company announced that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This development comes amid a increase in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this output is considered mass-produced AI material, a phrase for poor-quality, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, from AI artwork to science explainers, and we aim to provide users the ability to increase or decrease of that, depending on their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its network identified as artificially created. In total, over 100 m media items are added to the platform every day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by accessing the “manage topic” option in the platform and selecting the AI content topic. Other topics that currently be modified under the filter encompass current affairs, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules require creators to label “realistic” AI-made content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any believable artificial content that is unmarked can be removed under its terms of service.
Furthermore, the service will now apply an AI-generated tag to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This step is aimed to deter users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2 million awareness program for professionals and institutions to develop educational content about using AI responsibly. This project will support non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid controversy over intentions to lay off numerous safety staff in the United Kingdom. It is planning to reduce 439 jobs in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official stated that people-led review would continue to be important, but AI can protect employees by eliminating the most harmful content prior to it has to be seen by people. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
